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Case Study · Grant Writing

660 Top-10 Rankings In 90 Days For A Grant Writing Company

Sarah Hope Marshall doubted SEO would bring clients to a grant writing firm. Within 90 days of a rebuilt website and message, Profound Hope Industries held 660 top-10 Google rankings across five markets.

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660Top-10 rankings in 90 days
5Markets on page one
78Searches at position 1 in two 2024 reports
Client
Sarah Hope Marshall, Profound Hope Industries
Serves
Mission-based businesses, non-profits and CDFIs
Markets
Chicago, Wisconsin, Detroit, Minneapolis, Indianapolis
Work
StoryBrand website rebuild, service and community pages, rank tracking
Year
2024

The Starting Point

Profound Hope Industries had expertise and a clear mission. Search engines and visitors saw neither.

  • Sarah was unsure SEO would attract the clients she needed.
  • Website copy was hard to act on and poorly optimized.
  • Rankings in the markets that mattered were too low to be noticed.

What Changed

  1. A Clearer Message

    Sherman Hu rewrote the website using the StoryBrand framework, so a visitor sees at once who the firm helps and what to do next. Sarah spent very little of her own time on it.

  2. A Page For Each Buyer And Place

    New pages matched each grant type with the communities it serves, including credit union and CDC grant writing across metro Chicago and Detroit.

  3. Rankings Tracked By Market

    Each market was tracked separately, so progress was visible city by city.

Where The 660 Rankings Landed

Movement started within weeks. The tracked Chicago project reached a top-10 average in under three weeks, and the full count of 660 was reached within 90 days.

MarketTop-10 rankings
Chicago293
Wisconsin137
Detroit108
Minneapolis92
Indianapolis30
Total660

The Evidence

Ranking graph for the Chicago grant writing project, rising from outside the top 200 to the top 10
Chicago, June 19 to July 18, 2024. Daily average position moved from outside the top 200 into the top 10.
Ranking graph for the Wisconsin grant writing project, rising from outside the top 200 to the top 10
Wisconsin, June 20 to July 18, 2024. The same climb in a second market.
Rank report listing Detroit-area CDC grant writing searches at position 1
36 Detroit-area CDC grant writing searches at position 1, late 2024.
Rank report listing Chicago-area credit union grant writing searches at position 1
42 Chicago-area credit union grant writing searches at position 1, late 2024.
"I was referred to Sherman by a consultant I trust, and he has been great to work with! He clearly cares about his clients both personally and professionally. I also was an SEO skeptic upon hiring him, but he demonstrated the value of the service in a very short period of time. Since I beginning work with him, he has achieved outstanding results including: - Rebuilt my website with Storybrand copywriting without needing a lot of input - Chicago: 41 x Top-3 rankings. 42 x Top-10 rankings. - Wisconsin: 81 x Top-3 rankings. 86 x Top-10 rankings. - Minneapolis: 35 x Top-3 rankings. 39 x To-10 rankings. - Detroit (in progress, more results to come): 13 x Top-3 rankings. 15 x Top-10 rankings. >> Total: 170 x Top-3 rankings. 182 x Top-10 rankings. - SEO results delivered in less than 30 days! I definitely recommend."
Sarah Hope Marshall, CEO, Profound Hope Industries

What This Shows

A specialist firm does not need to be a household name to own its searches. A clear message and a page for each buyer and place gave Google something specific to rank.

Rankings reflect the tracked searches and dates shown. Results differ by market, competition and starting point, and no provider can guarantee a Google position.

Find Out What A Clear Message And Focused Pages Do For A Business Like This

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